Useful books for advancing your business

My bookcase

Having written yesterday about a book I would not recommend, I thought I'd balance it by writing about books and training that I have found valuable in running decoded.legal.

(I buy a mix of ebooks and hard copy books, but a screenshot of Calibre isn't as good!)

Links are to Amazon UK (other bookstores are available), and they are not affiliate links.

Here are some of my favourites:

Organisation

Getting Things Done: The Art of Stress-free Productivity: probably one of those "Marmite" books, but the GTD principles really work for me, and help me manage my time and increase my productivity / efficiency. My key efficiency tip is that you don't need to read most of this book — the flowchart will tell you pretty much all you need to know to get started.

Presenting / speaking

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: hyperbolic title, but I learned a lot from this, and it's certainly influenced how I present.

Zen and the Art of Stand-Up Comedy: I'd like to think that my presentations are entertaining as well as informative, and the principles from this helped me develop that.

Confessions of a Public Speaker Paperback: useful in terms of planning, dealing with things going wrong, and generally about being a compelling speaker.

Negotiating (including price!) / deescalating / conflict resolution

Getting to Yes: Negotiating Agreement Without Giving: I still find some of the principles for negotiating in here useful, although I have tempered them with some of the suggestions from "Never Split The Difference".

Never Split the Difference: Negotiating as if Your Life Depended on It: a different approach to "Getting To Yes", with clear, practical guidance (and only a couple of hours to read it, if you skip over some of the numerous, lengthy, case studies) .

Crucial Conversations Tools for Talking When Stakes Are High: another book about talking, and getting people to open up, to assist in avoiding and resolving conflict.

Advocacy / influencing

The Devil's Advocate: useful for improving both written and oral advocacy and influencing, which accounts for a large amount of what I do for clients (even though we don't do litigation).

Writing

A Manual of Style for Contract Drafting: I'm halfway through Ken's live virtual "Masterclass" course, and I'm so delighted I've finally found the time to do it. The accompanying book is great, but forcing myself to look at how to improve the way I write agreements is even better.

Typography for Lawyers: Essential Tools for Polished & Persuasive Documents: yes, really. Typography for Lawyers. Lots of useful tips to make your documents look better, which makes them easier to understand/

Pricing

True Worth: How To Charge What You're Worth And Get It: this is a short book, but it is worth a quick flick. I still struggle with pricing, and this helped me think about describing the true value to a prospective client of what they'd get from engaging me.

Book review: Rehumanize Your Business

Book cover of "Rehumazing your business"

tl;dr: I want a refund.

A friend recommended that I read "Rehumanize Your Business” — a book about using short video clips instead of relying so heavily on email.

Or, I should say, "friend".

I assume that they actually hate me.

I bought this book, for £13.51. (I'm not including a link, lest you should inadvertently click on it and buy the book.)

I could have bought 65 donuts for that price. Or three Raspberry Pi Picos.

But, no. I bought the book.

It is 224 pages and I read it in 10 minutes. If you skip the bits I considered to be fluff, and the bits which are marketing the author's own service, and the bits about maximising surveillance potential with click tracking (urgh), there are a few pages of what, in my opinion, amount to Actually Useful Content.

Honestly, this should have been a blogpost, not a book.

The gist of the book is:

  • use video clips of less than 60 seconds, especially with people you have not met yet, to build rapport
  • make each video personal to the recipient by using their name or common interest
  • use a catchy, short message in the email in which you link to the video, encouraging them to view it, and then reply to you
  • smile

That's basically it. So perhaps a tweet, rather than a blogpost.

Will I give it a try? Yes, probably. I'm not sure if it's for me, but I'm happy to try something new, and gauge the reaction.

Did I need to spend £13.51 on the book? Hell no.

goes to check Amazon's returns policy