I’d heard about incentivised reviews - people being paid to leave positive reviews on Amazon - but until this week, no-one had asked me to do that.
Until this week.
And, oddly, it was by letter.
This dropped into the parcel box at some point this week:
It looks very much like a letter from Amazon, doesn’t it, with the prominent amazon.co.uk branding?
I doubt it.
Why would Amazon want to pay me £15 to write a review of a novelty USB cup warmer?
Why would they want me to email a screenshot of it to firstname.lastname@example.org?
Why - when there is a photo of an Amazon gift card - the refund come via PayPal?
Why would Amazon warn me:
Attention: For your account security, please do not attach pictures of this letter when you leave a product review.
I guess I’m surprised that a review is worth £15. But then, unless I did it, I wouldn’t know whether I’d actually receive the money.